Category Archives: Green Tea to Lose Weight

A Sip of Health – The Global Market of Green Tea

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Pegged at approximately Rs 150 crore, the green tea market in India is growing strongly and steadily with demand coming in also from Tier II and Tier III cities and manufacturers increasingly focusing on launching new variants

Cheap, affordable and addictive – have been terms synonymous with tea from the time it ceased to be an elite drink of the royals to become an affordable drink of the common man. Green tea is one of the fastest growing segments of the global tea industry. It is prepared from the leaves of camellia sinensis that have undergone minimal oxidation during processes. The concept of green tea originated from China and later spread all over the world. Some of the popular Japanese green teas are sencha, gyokuro, kabusecha, matcha, tencha, genmaicha and hojicha.

The journey of tea in India has indeed been fascinating and interesting. With rising health awareness, Indians who are majorly black tea drinkers, are now showing interest in green tea variants. Green tea is becoming an acquired cultural habit that is being driven by urban India’s urge to stay fit. Though presently green tea penetration in India is less than five per cent, however its demand is not just limited to metros and Tier I cities, but has also come to include Tier II and Tier III cities which have started consuming this drink on a regular basis. As a result of this growing penetration, the green tea market in India which is presently pegged at approximately Rs 150 crore has been growing upwards 50 per cent year-on-year.

With urban Indian consumers buying green tea for its many health-promoting benefits, manufacturers are increasingly focusing on making premium variants available in all retail channels, especially in modern grocery retail outlets. For instance, consumers are spoilt for choice with tea products of companies such as Organic India, GAIA Herbs, Twinings, Typhoo, as well as big FMCG giants like Hindustan Unilever, Tata Global Beverages, who are either launching new variants or re-launching their green tea product range. Moreover, GAIA Herbs has also introduced green tea variants, namely cardamom, and honey and lime, to cater to an increasing number of health-conscious consumers in urban cities. International manufacturers are also expanding their presence in institutional channels, including hotels, to generate awareness of their premium brands.

Tetley, sold across 40 countries and a part of Tata Global Beverages, has six flavours in its green tea portfolio including ginger, mint, lemon, honey and lemon, citrus and spice, and aloe vera. The company enjoys a market share of 35-40 per cent. Though in the total tea revenues of Tata Global Beverages, green tea currently has a very small share vis-a-vis black tea, the company expects the green tea segment to contribute significantly in the coming years. And with the increasing emphasis on health and wellness, the potential for categories within tea is immense.

For Twinings, India is one of the top five growth markets. The company, that has about 35 per cent market share in the premium and super premium teabag category in the country, is looking at increasing its business in India five-fold in the next five years. India is the third largest tea sourcing country for Twinings after China and Kenya. The company is a big buyer of Darjeeling and Assam teas and is increasingly buying tea from the Nilgiris. Twinings is part of Associated British Foods. Their range of green teas in the India market include green tea, green tea and lemon, green tea and mint, Earl Grey green tea, jasmine green tea and lemon and honey tea.

Also to stay ahead of the race, Wagh Bakri Tea Group has been offering one of the largest green tea ranges in India consisting of green tea, organic tea bags and regular green tea. The company also has different flavours across its green tea range like green tea mint and green tea tulsi and is currently working on expanding its green tea range under its wellness category. Apart from major Indian cities, Wagh Bakri Tea Group is also aggressively marketing its green tea products in Tier II and Tier III cities. Though at present, the company’s green tea revenue compared to normal CTC is negligible but in one to two years the green tea category is expected to comprise of 10 per cent of the company’s overall sales.

Global trend

20150315eh88According to the World Health Organisation (WHO), the overweight population is expected to reach 1.5 billion by 2015 and growing healthcare costs in the US alone is expected to cross US$ 117 billion; all this is creating major opportunities for the growth in sale of weight management products such as green tea. Rising consumer awareness about the benefit of green tea in curing various diseases further triggers the global market of green tea.

Asia Pacific contributes the largest market of green tea in the world. Apart from India, countries like Hong Kong, Taiwan, Japan and China are growing markets of green tea in this region. Rising population and healthcare awareness is further expected to boost the green tea market in Asia Pacific. Europe is the fastest growing market for the green tea industry.

Major companies operating in the global green tea market are AMORE Pacific Corp, Arizona Beverage Company, Associated British Foods LLC, Cape Natural Tea Products, Celestial Seasonings, Finlays Beverages, Frontier Natural Products Co-Op, Hambleden Herbs, Hankook Tea, Honest Tea, ITO EN, Kirin Beverage Corp, Metropolitan Tea Company, Northern Tea Merchants, Numi Organic Tea, Oishi Group Plc, Oregon Chai, PG Tips, Pukka Herbs, Qi Teas, The Kent Tea & Trading Company, The Republic Of Tea, The Stash Tea Company, Uncle Lee’s Tea and Yogi Tea.

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Fat Belly? Green Tea Helps Burn Abdominal Fat


FAT BELLY ? There have been several studies that suggest green tea may promote weight loss by stimulating metabolism and helping the body to burn abdominal fat. Green tea contains catechins, a type of phytochemical that may affect the metabolism briefly.

Drinking green tea several times a day will give you the most benefit.  It is recommended taking your tea hot, because it usually takes longer to drink, slowing your calorie intake and providing a relaxing, mindful experience.

Other foods that are also helpful in your arsenal against the belly bulge include: greek yogurt, cinnamon, hot peppers, quinoa, grapefruit, watermelon, apples and pears, grapes and berries, raw veggies, sweet potatoes, eggs, coffee, oatmeal, vinegar, nuts, popcorn, skim milk, fish and beans.


From Web MD:

Excess accumulation of belly fat is more dangerous than excess fat around your hips and thighs. Belly fat is associated with serious health problems, such as heart disease, stroke, and type 2 diabetes. Your genes can contribute to your being overweight and help determine where you carry this extra fat, but poor lifestyle choices are likely to worsen the issue.

Eating high-fat foods is not helpful, but excess calories of any kind can increase your waistline and contribute to belly fat. Still, there is no single cause of belly fat. Genetics, diet, age, and lifestyle can all play a role. Changing dietary habits can help you fight the battle of the bulge and fight belly fat: Read labels, reduce saturated fats, increase the amount of fruits and veggies you eat, and control and reduce your portions.

Belly fat appears to be especially bad for the heart. Studies have linked belly fat to heart failure, atherosclerosis, and other cardiovascular problems. It also has been associated with osteoporosis, dementia, Alzheimer’s disease, diabetes, colorectal cancer, metabolic syndrome, high blood pressure, and other health problems.

Most scientific evidence suggests that a calorie-controlled diet rich in fruits, vegetables, whole grains, low-fat dairy, beans, nuts, seeds, lean meat, fish, eggs, and poultry is the foundation for a diet that provides all the nutrients you need while helping to whittle your waistline. Weight loss experts recommend combining this diet with 30 to 60 minutes of exercise most days of the week.




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Green Tea: The Japanese Secret to Weight Loss and Longevity – EGCG


Watch the Video to Learn More! – The Japanese have for centuries consumed this beverage to help keep them slim, fit and young. Discover the amazing health benefits of this delicious treat now.

Duration : 0:13:12

Continue reading Green Tea: The Japanese Secret to Weight Loss and Longevity – EGCG

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Like to Drink Tea? Join a Tea Club!

If you are an avid tea drinker, joining a ‘tea of the month club’ is just for you! You can have a variety of loose teas delivered straight to your doorstep on a regular basis. The tea will be fresh and each shipment will take you on a journey of taste discovery. It is very affordable and currently on sale with the link below! The shipments will arrive every other month and makes about 80 cups of delicious tea. Try something new and discover the variety of tea flavors from around the world – there are many to choose from. There are loose green teas, decaf green tea, herbal and black teas and many more. Start off 2011 with a healthy beverage choice. The health benefits of drinking tea are many. Drinking green tea to lose weight is also a good way to keep those New Year resolutions! This also makes a wonderful gift that can last a year. Those on your gift list will rave about the delicious tea all year long! Check it out – you can cancel anytime too. Stay healthy all year with 15% savings on tea-of-the-month clubs.

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What are the Health Benefits of Green Tea?

Can drinking green tea help you to lose weight? My mother says it can. Any advice on green tea and the health benefits would be great!

There definitely is a lot of science behing green tea and its effect on weight loss. As it turns out, it is the presence of Catechins in green tea that are responsible for blocking fat absorption and buring calories  This is the key to how green tea benefits weight loss. Catechins account for 30% of green tea, and they have been clinically shown to help with weight loss.  They decrease the absorption of fat and increase thermogensis.  It is estimated that drinking green tea helps the average person burn about an additional 80 calories a day. That may not sound like much but in conjunction with a decent diet and regular exercise those calories will add up to pounds lost!

Here are just a few more common medical conditions in which drinking green tea is reputed to be helpful: -Cancer -Rheumatoid rthritis -High Cholesterol Levels -Cardiovascular Disease -Infection -Impaired Immune Function and many more.

The secret of green tea lies in the fact that  it is rich in catechin polyphenols, particularly epigallocatechin gallate (EGCG).  EGCG is a powerful anti-oxidant: aside from inhibiting the growth of cancer cells, it kills cancer cells without harming healthy tissue. It has also been effective in lowering LDL cholesterol levels, and inhibiting the abnormal formation of blood clots. The latter takes on added importance when you consider that thrombosis (the formation of abnormal blood clots) is the leading cause of heart attacks and stroke. EGCG is also found in green tea extract supplements used in weight loss.

Green tea can even help prevent tooth decay! Just as its bacteria-destroying abilities can help prevent food poisoning, it can also kill the bacteria that causes dental plaque.  Green tea may also have skin healing properties in cases of sun damage.  The only possible negative side effect reported from drinking green tea is insomnia due to the fact that it contains caffeine. However, green tea contains less caffeine than coffee and if consumed in the earlier part of the day should have no effect upon sleep.  There are also decaf green tea varieties available for anyone with caffeine sensitivity. 

Green Tea Fat Burner? 150 Liquid Soft-Gels (Maximum Strength 100% Pure Extract)

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